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Have you ever doubted your laser abilities because you are struggling with making a sale?

Of course, it’s a good idea to check your settings and get good at that perfect cut, but there may be another reason why your products aren’t selling.

There are certain qualities customers are unknowingly looking for before they hand over their money. So, let’s go over the 3 Qualities a Laser Product Needs to sell!

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Quality 1: Meaning

This quality moves your product from being a “thing” to a “gift” or a “solution.” It means your product has to resonate with a specific niche.

The “Why” vs. The “What”

Anytime you are making a new product that you plan on selling ask this one question: “What will this mean to somebody?”

When you go to sell a product, stop describing the wood and the cut settings. Start describing the emotion and memory the product represents.

People buy solutions and feelings, not features.

Don’t sell “wooden sign”; sell “the final, perfect touch for your baby’s nursery.”

Don’t sell “cowboy boot earrings”; sell “a compliment magnet at your next line dance.”

Micro-Niche Focus

Go deeper than just “cat lovers.” Focus on a micro-niche like “Cat Dads who love modern, minimalist decor.” The more specific your focus, the less competition you have and the more powerfully your product resonates.

You can’t appeal to everyone, but you can be indispensable to a few.

When you reach someone with a highly relatable micro-niche, you forge a loyal customer for life.

In reference to the examples before, don’t sell “wooden sign for baby nursey”; sell “Personalized Baby Elephant Nursey Decor in Gender Neutral Colors.”

Don’t sell “cowboy boot earrings”; sell “Colorado Flag Leather Cowboy Boot Earrings”.

The “Personalization” Premium

Offer customization that matters to the niche. For pet tags, go beyond names to offer unique icons or include a phrase like “I’m microchipped!” This shows you truly understand the customer’s need.

Think about the customers Emotional Investment in a product.

When a customer can see themselves, their family, or their passion reflected in the product, they are immediately connected and willing to pay more.

This can be as simple as personalizing a name on a product, such as the baby sign example.

Or even offering different colors of cowboy boot earrings to match with your favorite outfit.

Giving options takes a customer’s internal thoughts from not wanting this one thing to thinking which of these options they like the most.

Quality 2: Finish

This quality elevates your item from a garage project to a retail-ready product. No buyer wants to do your finishing work for you.

Mandatory Quality

Blow back reside, soot, sharp edges or sub-par materials are never a desirable trait. Do you expect your customers to finish the product for you?

This is often the motivation for customization. If you sell signs, sell them in three finishes so the customer can match their decor.

A dusty, sooty product looks unprofessional and cheap. The customer is paying for a finished good, not a manufacturing blank.

Save on time by using pre-finished materials like these finished wood boards from Craft Closet.

If you don’t see things like you are making in stores, there’s a reason for it.

Sealing & Protection

A quick coat of varnish or spray sealer protects wood from moisture, deepens the color, and adds a professional sheen. For acrylic, make sure you aren’t packaging things covered in fingerprints.

Don’t worry about the extra time it takes to make. A finished product feels more durable and justifies a higher price.

It also shows you care about the product lasting past the first week.

Professional Packaging & Presentation

Your packaging is part of the product. Use branded cards, clear cellophane bags, or tissue paper. Include a small, professionally printed “Care Card” or “Thank You” note.

A high-quality unboxing experience is key to great reviews, repeat customers, and free word-of-mouth marketing. It completes the retail experience and keeps them coming back for more.

Quality 3: Placement

This quality ensures the right product actually meets the right person. A perfect product in the wrong place won’t sell.

Matching Niche to Marketplace

If you are trying to sell a massive $400 laser cut masterpiece on eBay with no success, consider the local summer art market where the customers are on the hunt, with cash in hand.

Etsy is best for personalized, highly unique, and gift-focused items.

Local Craft Fairs/Markets is ideal for impulse buys (keychains, coasters) where customers can touch the product.

Direct Website/Shopify is best for building a professional brand. I recommend you have at least a landing page or email signup form even if you don’t plan on selling online. It gives credibility even if your laser business is new.

The Social Funnel

For decor or lifestyle items (e.g., nursery signs, seasonal decor), the customer is likely to start on a visual platform.

Social media can point directly to your purchase page. More and more social sites like tiktok are being used as a search engine for things like finding weekend events, fashion trends and decor inspiration.

Treat social media not just as a gallery, but as the top of your sales funnel designed to convert clicks to purchases.

Start videos with phrases like, “If you need that perfect piece to tie your nursery together, this is it! And the best part is, you get to customize it with baby’s soon to be name.”

B2B Placement (Direct Pitching)

If you make corporate gifts or awards, your customer doesn’t shop on Etsy. Your “placement” is a direct email pitch, a professional PDF catalog, or a LinkedIn connection. Identify 5 local businesses that need your product and send them a customized sample.

For high-volume, professional sales, you must actively seek out the client instead of waiting for them to find you.

In fact, this B2B model is something that is covered in the Ignite & Scale Summit! This is a 3-day event from November 11-13th that I am hosting which features many other familiar faces in the laser community!

If you are ready to finally profit off of your laser business, then Join the Ignite & Scale Summit to master the proven strategies of other top laser business owners. The best part is, tickets are only $9.

This is your 3-day blueprint to stop trading time for dollars, ignite growth, and successfully scale your revenue to the next level! Even if you are watching this past the event dates, check out the link below to see what other laser business resources I have made just for you.

I hope to virtually see you there!

In the meantime, if you need a little help attracting customers to your online listings, then check this post out next.

Happy Crafting!