So, you got a laser and you wanna make some money. But, HOW?? I’ve been doing this for 12 years and I remember exactly what that feels like. You spent good money on a laser, you’re making beautiful things, and you have absolutely no idea how to turn it into cash.

I want to give you a challenge. Make your first $100 with your laser this week.

Not someday soon money — right now money.

I’m handing you the exact step-by-step plan to make your first $100 with your laser within seven days, and it starts today.

Let’s dive in!

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Commit to Take Action

Now before we get into the steps, I need to tell you WHY this plan works. It’s because it’s the opposite of what most people tell you to do first.

Everyone says ‘open an Etsy shop.’ And I love Etsy, genuinely. It’s a great platform and we’ll get there eventually.

But if you want your first $100 THIS week, Etsy is one of the slowest ways to do it. You’re competing with thousands of sellers. You’re waiting for someone to discover you. You’re waiting for payment to clear. You’re waiting for shipping windows.

The average time from ‘I listed my first product’ to ‘I got my first sale’ on Etsy could be weeks. Sometimes months. Unless you have an aggressive launch plan, which I will get into one day.

Here’s the better alternative for right now.

Your warm market.

You already have a built-in customer base. Friends. Family. Coworkers. Church. Neighbors. Heck, your banker, barista or even your doctor.

The people in your phone right now who already like you and trust you. Most brick-and-mortar business owners spend thousands of dollars trying to find those people. You have them in your contacts for free.

So, this plan is local. It’s personal. And it starts right now.

STEP 1: Pick ONE Product

Step one: pick ONE product. Not two. Not five. One.

Here’s what I know after twelve years of doing this — confusion kills sales. If you message someone with a menu of seven things, they will pick nothing because making a decision feels hard.

Plus, it will be easier on YOU. You ever wonder why Gordon Ramsay gets so mad at failing restaurants for having 500 things on their menu? Same thing.

So you don’t get overwhelmed, and more importantly, your customers don’t get overwhelmed, we are going to practice the KISS method.

Keep It Simple… Silly.

Don’t have any idea what to make? I’m going to give you three options. Pick the one that matches your machine and your skill level right now and commit to it for this week only.

Option one: Engraved slate coaster set. This works on a diode OR a CO2 laser, so all of you should be able to do this. A pack of raw slate coasters costs you dollars on Amazon.

You engrave a family name, a family crest, business logo, a simple botanical design — anything clean and readable or cute. You sell the set for about $25. That’s a $20 profit on a single sale. You need five sales to hit $100.

Option two: Engraved bamboo cutting board. If you have a CO2 laser with a bigger bed, this one is fast and the perceived value is insane. A plain bamboo cutting board from Amazon or HomeGoods — I’m talking $4 to $12 max. You engrave a family name or a simple kitchen quote. You sell it for $25 to $75. That’s a $20 to $60 profit margin per sale – depending on the size of the board.

Which means you only need between five to two sales. Not bad!

Option three: Custom acrylic keychain bundles. Yuck, keychains, are you serious? I hear you, and yes, I am serious. A bundle of three coordinated custom keychains — a name, an initial, and a fun shape, house – home – car — costs you maybe $2 to $3 in materials.

You sell the bundle for $20. You need five bundles to hit $100 and each one takes minutes to make. When in doubt, don’t underestimate the keychain. Especially for anyone who goes to school or has school aged kids.

Pick one. Write it down. We are moving on.

And just so we’re on the same page — everything I’m showing you today, I’ve either sold myself or watched others sell within their first week. This is not theory. This is how I pay the bills.

STEP 2: Set Your Price

I need you to stop guessing on this, because guessing is exactly how you end up working for less than minimum wage and you don’t even realize it. I made that mistake. I don’t want you to make it. I’ve made an entire video on it, please watch.

Here’s the quick formula in a nutshell. Material cost times three. That is the absolute lowest you should charge.

Your slate coasters cost $5 in materials? Your absolute minimum is $15.

But here’s the better alternative. Instead of pricing to cover costs, price to match perceived value.

Ask yourself: if someone walked into a boutique gift shop and saw a slate coaster set with their all-time favorite animals engraved on it, beautifully presented — what would they expect to pay? Not $15. Not $20. They’d expect to pay twice or three times that, easily.

If a bougie restaurant can sell a margarita for $35, I think I can sell some custom coasters for the same price.

So be bold. Start high. Your laser lets you deliver boutique-quality work at boutique prices without boutique overhead. That’s the whole reason we’re here, right?

Write this down: material cost times three is your floor. Boutique perceived value is your ceiling. Your price lives right in the middle.

STEP 3: Text Your Warm Market

This is the step most people skip, and it is exactly why most new laser owners don’t make money their first month. You have to actually TELL people.

I don’t mean post on Instagram and hope. I don’t mean make a business Facebook page at midnight and expect orders by morning. I mean open your phone right now and TEXT five specific people.

Here’s who you’re looking for. Anyone in your contacts who fits at least one of these:

— Just moved into a new home
— Had a baby in the last six months
— Has a birthday or anniversary coming up in the next 30 days
— Just got married or engaged
— Has someone in their life who has everything and is impossible to buy for

Find five people. Five. That’s your whole sales job for today.

Now here is the exact message — you can copy this almost word for word:

‘Hey [name]! I just started my laser engraving business and I’m taking my first few orders this week. I’m doing personalized [cutting boards / coaster sets / keychain bundles] — totally custom with names, initials, whatever you want. I’m charging [price] and I can have it ready by [day]. Know anyone who might want one? Happy to make you one too, thanks!’

Then send them a couple pictures of things you’ve made.

That’s it. No hard sell. No ‘please like my page.’ No business pitch. Just a friendly text from someone they already like.

Here’s what’s going to happen. At least two of those five people are going to say yes immediately. At least one is going to ask if you can make something slightly different — and the answer is yes, at the same price or a little higher. And at least one is going to say ‘my [mom / coworker / sister-in-law] would love this’ — and THAT person becomes your next text.

Five texts. Two to three yeses. You are halfway to $100 before you turn your laser on.

STEP 4: Make and Deliver

Step four: make your products and deliver them in person. (Or get them in the mail if they are far away.)

Block a two-hour window this week — put it in your calendar right now — and batch everything. All the coasters at once. All the cutting boards at once. Do not hop back and forth between orders; that is the fastest way to waste time and mess up settings.

A few things that will save you from a bad day:

One — run a test on scrap material before you touch your actual product. When in doubt, test first.

Two — package it nicely. I’m not saying spend $20 on a gift box. A sheet of tissue paper and a handwritten thank-you card costs you less than a dollar and makes your $45 cutting board feel like a $75 boutique gift. Presentation is half the sale.

Three — and this is the big one — deliver in person whenever you possibly can. I know that sounds old-fashioned. Do it anyway. When you hand it to someone and they open it in front of you, two things happen. They love it out loud, which is going to feel amazing, and they almost always say ‘oh my gosh, [name] would love one of these.’ Get that person’s info. That is your next customer, and it cost you nothing.

Repeat after me: every delivery is also a potential future sales call.

7-Day Calendar: The Full Playbook

Okay. Let’s put all of this together into your seven-day plan. I want this to be so simple you can’t mess it up.

Day one — today: Pick your one product. Set your price using the formula. Text five people.

Day two: Follow up with anyone who didn’t reply. Check your supplies — do you have enough materials for three to five orders? If not, order today so you have them by day four.

Day three: Confirm your orders. Lock in your production window. If someone asks for a change, this is the day to finalize the design.

Day four — production day: Make everything in one batch. Package everything. Write those thank-you cards tonight.

Day five — delivery day: Hand-deliver every single order. Collect your moolah. Watch them open it. Say ‘I’m taking orders for next week too if you know anyone.’

Day six and seven: Follow up with anyone who showed interest but didn’t place an order yet. And post ONE photo on your personal Facebook page or your neighborhood Nextdoor — just the finished product, no sales pitch, no ‘DM me for orders’ — just the thing looking beautiful. And then watch what happens.

That’s the whole plan. Seven days. Five texts. One product. One production block. One delivery day.

No Etsy shop. No logo. No website. No big investment. Just you, your laser, and the people you already know.

The Long-Term Payoff

Now here’s what I want you to remember — and this might be the most important thing I say in this whole video.

Your first $100 is not really about the money.

It’s proof.

Proof that your laser can pay for itself. Proof that people will actually hand you cash for what you make.

Proof that you can do this.

And once you have that proof — once you’ve had that first person open something you made and absolutely love it — everything changes. The fear goes away. The confidence comes in. And suddenly the bigger goals don’t feel so crazy anymore.

I only know what I know, and I’ve been doing a long time and what I know is this: the fastest way to build a laser business is to get your first sale as fast as possible.

Not the perfect sale. Maybe not even a profitable sale. Just the first one.

So go text those five people today.

And let me know how it goes! The best place to connect with me is at my new community I’m calling – The Laser Lair! It’s an ad-free space, it’s free to join and we’ll be having a LOT of fun over there! I will be hosting a summer challenge in the coming weeks – so click my link below and come hang out in the Laser Lair!

And while you are doing your homework for today, check out this video next! You will get insights how most laser businesses fail, so you can avoid it before it happens to you.

Thank you so much, and happy crafting!